iheart Radio just fired a large number of talented and loyal employees in the process of modernizing its business. From my perspective, local radio survives on talented personalities, not on cost cutting and infomercials. Time will tell if I’m wrong. I regularly listened to KFBK for many years. With two exceptions, the current lineup is pathetic. I tune away to find more intelligent radio.

Clearly iHeart is focusing on a younger demographic and abandoning loyal listeners. The result is increasingly ignorant aural fare and may end up backfiring. The powers that be in radio have a history of stupid decisions.